Greencell gives the green light to Muddy Boots

Greencell, an experienced supplier of fresh fruit and vegetables to the UK market, has selected Greenlight Quality Control to reduce customer complaints and rejections and improve the visibility of the quality control process across the business.

Greencell identified a requirement within the business to implement a more efficient quality control process within the business. Subsequently, they implemented Greenlight Quality Control to capture data on the go and improve the visibility of quality assurance data.

The Greenlight QC technology ensures consistency in the measurement of product against quality attributes. The software captures and processes information at the point of input, delivering clear, concise and immediate results.

“Delivering taste and good quality produce is key to what we do,” says Jonathan Berry, Head of Technical at “In order to maintain our relationship with our customers it is fundamental that we supply fruit and vegetables of consistently high quality, which meet and exceed their exact specifications, every time.

“Traditionally, the main challenge for us was around accessibility of data. We had difficulties in retaining and accessing historic data and there was a strong reliance on our internal IT department to manually produce reports for us. As a result, it was virtually impossible to have an accurate up-to-the-minute overview of our quality performance and so identifying trends or putting improvement plans in place was a real challenge.

“We were working in a ‘reactive’ rather than ‘proactive’ manner, and it became clear that we needed a robust system that could improve access to quality control data. The objective was to use this data meaningfully to drive process improvements that reduce customer complaints and rejections and help to improve and develop the quality of the raw material received from our own growing operations. This can only be possible through targeted actions based on the information and trends mined from Greenlight Quality Control.

“The Greenlight technology standardises reports from intake to dispatch, which improves visibility on the quality of the product and drives efficiencies throughout all sectors of the business, including Commercial, Quality Assurance and Technical departments. In addition to this, the flexibility of reporting on grower, supplier and product performance at different times of the season will allow us to identify trends and issues within our supply base; giving us a complete overview of our product quality offer and ensuring it is aligned with those requirements of our customers.”

Greencell supplies fruit and vegetables to leading retailers such as Waitrose and Sainsbury’s, as well as foodservice companies and schools. With 35% of the UK avocado market, the business is the largest supplier of this product in the country.

"Muddy Boots was able to integrate with our existing technology system which means that we now have one single accurate source of product quality data . For us, this will significantly speed up data gathering and will result in time saving efficiencies through avoiding duplication of data entry".

Jonathan Berry, Head of Technical, Greencell

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