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As the month of October comes to an end, this evening will be filled with an abundance of gory decorations and terrifying costumes. This can only mean one thing, Halloween is here!
With the Halloween festival now being the third largest retail event ahead of Valentine's Day, it's seen a sales jump of a scary 3000% from 2001. With this increase in popularity, we can see a corresponding increase in the demand (and willingness to pay) for the weirder looking and oddly shaped 'Wonky Veg', a good thing for growers, suppliers and retailers alike.
With rising international concern surrounding food waste (estimated to be around £10bn a year in the UK alone), retailers are stepping up to the plate and attempting to tackle this grotesque economic, social and environmental problem head on. They do this by using Greenlight Quality Control by Muddy Boots, to help flag imperfect produce early on in their supply chain which then allows them to re-direct these products towards the ‘Wonky Veg’ Halloween type offers or for use as animal feed, and this in the long term helps to significantly reduce supply chain waste.
Neil Parish, the committee chairman of the Environment, Food and Rural Affairs (EFRA) Committee said “Socially it is a scandal that people are going hungry and using food banks when so much produce is being wasted. And economically, it is a disaster. More energy and resources are wasted in production, only for the food to end up rotting in landfills”.
These pressures have encouraged retailers to take a slightly more relaxed view on ‘wonky fruit and veg’ and as a result, consumers have lapped up these new ranges. Retailers such as Asda and Tesco have adopted the notion of selling more of the ‘wonky veg’ with sales figures of over 200,000 wonky veg boxes being sold at £3.50 per box. They have become so popular amongst the consumers that Asda has increased the in store number from 1,000 to 2,500 boxes per week. Due to this success, many of the other big 8 retailers such as Morrisons, Sainsbury’s and Waitrose are beginning to introduce wonky fruit and veg boxes into their product lines to help reduce food wastage.
Our Greenlight Quality Control software allows customers to significantly reduce waste, with some customers reporting up to a 50% reduction. Through centrally configuring and managing your products and processes, you can deliver a consistently accurate approach to quality control, forcing out waste and reducing costs within your business.
With this invaluable information at your disposal, you can focus on high risk areas and reduce the risk of poor quality product being rejected at depot.
Published: 24th October 2017